The company does not necessarily know how users will ultimately use the service, hoping only that it will somehow prove useful. Instead, they are meant to be an additional offering, one that he said the start-up hoped would keep users checking their phones. Public chats are not meant to detract from Viber’s core messaging, Mr. Other messaging services have been trying out public features as well, notably Snapchat with its Our Story offering that collects individual users’ photos and videos at specific events. But it will be available to other users over time. Paul van Dyk and the Next Model Management modeling agency. Marco’s words, it’s not a way for the average person to chatĭirectly with Rihanna.) The initial users of the new service include the blogger Perez Hilton, the D.J. Instead, it is a way for celebrities and others to broadcast to the public and interact only with those with whom they want to talk. But he insists that it is not the start-up’s attempt to become more like TwitterĪnd mimic that service’s more freewheeling - and sometimes hard-to-follow - exchanges. The conversations look essentially like any other on Viber, complete with photos, video and virtual stickers.Īccording to Talmon Marco, Viber’s chief executive, the effort is a way to try out a potentially important new feature. The company plans to announce “public chats,” group chats viewable by anyone on the service. Viber built its name - and the foundation for its $900 million takeover by the Japanese retailing giant Rakuten this year - on private messaging and phone calls.īut the four-year-old start-up now plans to try something different: letting users share their chats with the world at large.
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